Stop Looking for “Unicorns” – How to Hire the Right Person

So you want to hire a unicorn to do everything?

I’m sorry to be the one to tell you this, but going in hiring, expecting one person to do everything is not going to get you what you want. 

First things first, realize that you cannot hire one person to do everything.

I mean, you can, but your experience is going to be less than stellar. Sure there will be people “willing” to take up the challenge and handle it all but, there is a higher change of burnout, mistakes and frustration. 

Think about it, no one person is good at every aspect of business. There is a reason you’re hiring someone to do these tasks…. (i.e. you don’t want to do them) 

So what is there to do? 

Where to Start with Hiring

Firstly, you’re going to have to understand that every aspect of your business could be a separate role. 

Think of a corporate office for just minute. 

You wouldn’t have the finance guy doing marketing would you? Maybe he would be willing to try but probably wouldn’t do as good of a job as someone who specializes in marketing right? 

Apply that same thought process to your business. 

It is important to keep people in their zone of genius so, list out all of the task in your business. ALL. OF. THEM. 

Then rank them,

  • What are the things you enjoy doing and want to continue? 
  • What are the things you don’t necessarily enjoy but can handle for now? 
  • What are the things you hate doing and would never want to do again if you had the choice?

Start at the bottom and work your way up. If you hate being in your inbox all the time, hire a VA who specializes in inbox management. 

Understand who you want to hire

The BIGGEST issue I see in the online space currently is business owners who want employee commitment with all the benefits of hiring a contractor. 

Please please please, if you take nothing else from this article take this: 

Contractors are not employees

The benefits of hiring a contractor are: 

  • You don’t have to provide benefits 
  • Lower onboarding cost 
  • Higher skilled, niched experience 
  • You aren’t paying for wasted time 

However, contractors require much more flexibility. Typically they are working with multiple clients at a time and set their own working schedule. Expecting your contracted help to be on the clock at certain time (unless otherwise promised) is unfair to both them and to you.

If you are dead set on having help available and present during specific days/times you should prepare to pay someone for all that time even if there is no work being done. 

Back to the corporate analogy, many employees only spend 53.5% of their working day on “productive tasks” (According to However, they still get paid for all that time since they are present and available.  

Consider an Online Business Manager

If you have ideas and a vision but are overwhelmed on what steps and resources you need to make it happen, consider bringing an OBM onto your team. 

When I think about Online Business Managers, I think of integrators. This is the person that will make shit happen. 

An OBM can help you understand and game plan your hiring strategy. Beyond that, an OBM can fill in the gaps in the work (if they offer that). For example, I offer to help implement the tech solutions that I recommend to my clients. 

Remember: You don’t have to outsource everything at once. One or two specialized VA’s working in areas you don’t enjoy (but they thrive in) is going to do wonders for your sanity & productivity. 

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Shannon Kuehl

Shannon Kuehl

Podcast Manager | Dubsado Certified Specialist

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