How to Start a Podcast in 4 Phases

So you want to start a podcast? 

I’ve helped people just life you, launch and grow their podcasts using this exact framework you’re about to read. 

Because I know you like simplicity, I’ve created The Podcast Launch Checklist which you can grab here. This is the COMPLETE roadmap from your first idea to hitting publish. The guide includes everything you’ll need including: 

– Prompts to get you started 

– Recommendations on equipment and software 

– A setup checklist to make sure all of your bases are covered


For the purposes of this blog I’m going to talk more about the phases of a podcast launch. Let’s divide a podcast launch into 4 phases: 

1. Ideation Phase 

2. Setup Phase 

3. Recording Phase

4. Marketing Phase

1. The Ideation Phase

Get out your notepad because it’s time to get all of those ideas on paper. 

When you’re starting a podcast obviously you’ll need to think about: 

  • The title 
  • The description
  • What is it going to be about?
  • Are you going to have guests? 
  • How long are the episodes going to be? 
  • How often are you posting?

These are all things you should consider before you even start recording. Get really clear on what kind of show you want to produce. This will make the rest of the launch super smooth and give you a gameplan to fall back on. 

2. The Setup Phase

This is the stage of starting a podcast where most people find themselves overwhelmed and ready to throw in the towel. There’s so much to do and so many small details – all of which are laid out in the checklist 😉


Here are some things to remember while you are in this phase: 

  • Consider your budget
  • What are features you NEED from a hosting site, not all are created equal. 
  • Artwork is probably the most important piece of your setup. There are specific guidelines that must be followed to be accepted by most major streaming platforms. 
  • The room you record in is more important than getting the most expensive microphone. Limit echo where you can. 

3. Recording Phase

Alright, you’re in the home stretch. Now here comes the fun part, recording! I always recommend doing a test recording. The will key you in on any changes you need to make before you sink a ton of time into batching your first episodes. 

When you’re ready to record your first episodes here are some tips to remember: 

  • Write yourself an outline to stay on topic
  • Don’t be too hard on yourself, it’s normal to feel awkward at first. 
  • Don’t worry if you stammer or pause. Long pauses are the easiest thing to edit out, so it’s better to take your time and think about what you want to say than talk your way through it. 
  • Almost anything can be fixed in editing. 

After you record, edit your episode and upload it to the hosting platform you set up in Phase 2. 

You’re officially ready to hit PUBLISH! 

4. Marketing Phase

Now that everything is done, it’s time to tell people about your new show. If you want listeners, it’s pretty clear that you’ll need to do a little marketing. If you’d like some tips on how to get more listeners check out this blog post!

I recommend launching your podcast with at least 3 episodes. This gives your audience a good amount of content to listen to and understand what your show is going to be about. 

Lastly, post your show on social media and tell your friends! Ask everyone to leave a review. Reviews in the first 8 weeks are super beneficial to getting your podcast featured in the directories. 

Grab The Free Podcast Launch Checklist

The step-by-step guide to starting your podcast from your first idea to hitting publish. 

Want More?

Looking for more tips & tricks on how to utilize podcasting for your online business? Follow me on Instagram

Need focused support? Click here to see how we can work together. 

Sign up for a free Dubsado Account. When you are ready to upgrade you can use my referral link & code (SVL) to receive 30% off your first month or year.

Share this post

Shannon Kuehl

Shannon Kuehl

Podcast Manager | Dubsado Certified Specialist

Keep Reading